Blackman Field Marketing Summit 2018: Recap
In an effort to facilitate exceptional sales practices and brand representation among their various locations, Blackman hosted a Field Marketing Summit. An event dedicated to the education and training of Blackman employees provided by top industry brands. “In order to properly sell and represent the outstanding brands our organization carries, we must educate the members of our Blackman community on the latest industry news and product availability,” said Blackman Marketing Manager, Francesca Messina.
The event was held from Monday, February 12th to Tuesday, February 13th. It was hosted at the Piermont in Babylon, NY. It included presentations from brands such as Fujitsu, Taco, Uphonor, HC, Bradford White, Mueller, Oatey, Charlotte Pipe, Moen, Honeywell, Diversified and Ruud. Each vendor presentation featured exciting product announcements and demonstrations as well as industry trend projections and brand specific selling tips.
With both Vendors and Blackman representatives in the same room, the Field Marketing Summit allowed for the opportunity to share ideas, ask compelling questions and foster strong working relationships. Eessential pieces for a successful vendor-seller relationship.
Both Vendors and Blackman Team members found the event greatly beneficial. Blackman looks forward to hosting the event again next year.